See how companies across Africa are using Paurtal to automate operations, grow revenue, and serve customers better through WhatsApp.
Fashion retail brand, Douala, Cameroon — Founded 2019
FashionHub Douala is a fast-growing clothing retailer with 3 physical stores and an online catalogue serving customers across Cameroon. Founded by Cynthia Mbarga, the brand specialises in contemporary African fashion and has a loyal following of over 12,000 WhatsApp contacts built through word-of-mouth.
Managing thousands of WhatsApp conversations manually was burning out staff. Orders were lost in chat threads, follow-ups were inconsistent, and there was no visibility into which customers were loyal versus one-time buyers. Cynthia's team spent 6+ hours daily just responding to the same questions about sizing, stock, and delivery.
"Before Paurtal, I had 4 people doing nothing but replying to WhatsApp all day. Now we handle 10x the volume with the same team, and our customers actually feel more looked after because the responses are instant and personalised."Cynthia Mbarga, Founder and CEO, FashionHub Douala
Fresh produce delivery service, Johannesburg, South Africa — Founded 2021
GreenGrocer SA delivers farm-fresh produce directly to households and small restaurants across Johannesburg. Co-founded by Sipho Dlamini and Lerato Khumalo, the company grew rapidly from a WhatsApp group into a structured delivery operation. By 2024, demand had outpaced their operational capacity.
Order coordination was a nightmare. Customers sent orders via WhatsApp messages in freeform text, staff had to manually copy them into spreadsheets, and errors caused wrong deliveries. During peak season, the team was losing 15 to 20 orders a week to miscommunication. Payment tracking was entirely manual and often disputed.
"We went from spending 3 hours processing each morning's orders to under 35 minutes. The payment reconciliation alone saves us 2 hours every evening. Paurtal basically gave us our evenings back."Sipho Dlamini, Co-founder, GreenGrocer SA
IT services and managed support company, Yaounde, Cameroon — Founded 2018
TechServe Yaounde provides IT infrastructure, managed cloud hosting, and technical support contracts to SMEs and government agencies in Cameroon. CEO Patrick Fotso built the business on referrals, but growth had plateaued as the sales pipeline was entirely relationship-dependent with no system for capturing or nurturing inbound enquiries.
Most leads came in via WhatsApp but disappeared without follow-up. The sales team of 3 had no shared visibility into who had been contacted, what was offered, or where each prospect stood. Deals were stalling in informal chat threads, and Patrick had no data on his pipeline value or close rate. He needed a systematic process without a heavy CRM migration.
"In the first month after deploying Paurtal's AI Sales Pipeline, we went from 8 qualified leads to 41. The AI asks the right discovery questions and I only step in when a prospect is ready to talk pricing. It's the closest thing to cloning my best salesperson."Patrick Fotso, CEO, TechServe Yaounde
Join hundreds of businesses across Africa running their operations on Paurtal.